Landing pages often break quietly: an expired offer, a changed phone number, a form that stopped sending leads. Regular checks protect your ad spend.
Weekly
- Submit a test lead and confirm it arrives.
- Check conversion rate against last week with our conversion rate calculator.
- Check the page loads on mobile.
Monthly
- Update offers, prices and dates.
- Replace old reviews with recent ones.
- Check tracking events still fire.
- Check speed; compress new images with our image compressor.
When campaigns change
- Update headlines to match new ads.
- Remove expired offers or pages.
- Redirect old campaign pages to current ones.
Keep a register
List every live landing page, its campaign, owner and last review date.
Read landing page launch checklist.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
