Visitors from ads are impatient. If your landing page loads slowly on mobile data, many leave before seeing your offer, and you still pay for the click.
Why speed matters
- Slower pages generally see more people leave before the page loads.
- Ad platforms may count fewer landing page views from your clicks.
- Many Indian visitors browse on mid-range phones and variable networks.
Quick fixes
- Compress images: use our image compressor.
- Use WebP: convert with our format converter.
- Remove sliders and heavy animations.
- Limit scripts: chat widgets, trackers and fonts.
- Lazy-load images and videos below the first screen.
- Use fast hosting or a CDN.
Test properly
- PageSpeed Insights, checking mobile results.
- Your own phone on mobile data, not office Wi-Fi.
Lightweight landing pages
A focused landing page with one image, short text and a form can load much faster than a full website page.
Read Core Web Vitals and see our speed optimisation service.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
