Templates are fast and cheap. Custom design is tailored and distinctive. Both can convert well; the content usually matters more than the design.
Templates suit
- Testing a new offer quickly.
- Small budgets.
- Simple offers: events, lead magnets, single services.
Custom design suits
- High-value products or services where brand perception matters.
- Complex offers needing unique layouts.
- Large ongoing ad spend, where conversion gains pay back quickly.
- Strong brand identity requirements.
Make templates your own
- Use your brand colours; extract them with our palette tool.
- Replace stock photos with your own.
- Rewrite all copy for your audience; start with our headline generator.
- Remove sections that do not apply.
Content beats design
A plain page with a clear offer, proof and simple form often beats a beautiful page with a vague message.
Test and evolve
Start with a template, learn what converts, then invest in custom design for proven offers.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
