A lead magnet page has one job: make the free resource feel worth an email or phone number.
Elements
- Headline: the specific result: “The 27-point checklist before you start building your home”. Draft it with our headline generator.
- Cover image of the guide or a preview of pages.
- What is inside: 3–5 bullets.
- Who it is for.
- Short form: name and email or WhatsApp.
- Privacy note.
Delivery
- Instant download on the thank-you page.
- Email or WhatsApp with the link, in case they lose it.
Follow-up
Send a short sequence that helps them use the resource and introduces your service; plan it with our welcome email sequence generator.
Measure
Download rate, then how many downloaders become customers.
Read lead magnet ideas.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
