LinkedIn is where business owners, managers and professionals spend time. For B2B businesses, consultants and professional firms, it can bring high-value clients, partners and good hires.
Who should use LinkedIn
- Manufacturers and B2B suppliers.
- CA firms, lawyers and consultants.
- Agencies, software and service companies.
- Any business that is hiring.
Set up two profiles
- Company page: logo, cover image, description, website and services.
- Founder’s personal profile: clear photo, headline that says who you help, and an About section. Personal profiles usually reach far more people than company pages.
What to post
- Lessons from real work and projects.
- Short case studies with results.
- Industry news explained simply.
- Behind the scenes: your plant, team or process.
- Opinions on common problems in your industry.
How to write LinkedIn posts
- Strong first line; only about two lines show before “see more”.
- Short paragraphs with line breaks.
- One idea per post.
- End with a question to invite comments.
Format posts with our LinkedIn post formatter. Document carousels also work well; plan them with the carousel outline generator.
Consistency
Two or three posts a week from the founder, plus comments on others’ posts, is enough to build a presence within a few months.
See our LinkedIn marketing service.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
