On LinkedIn, people connect with people. A founder’s profile often brings more opportunities than the company page.
Profile checklist
- Photo: clear, friendly, professional.
- Banner: what your company does, perhaps with a tagline.
- Headline: not just “Founder”. Try “Helping manufacturers in Haryana win export orders | Founder, XYZ”.
- About: who you help, how, results, and how to contact you.
- Featured: case studies, website, a popular post.
- Experience: describe what your company does, not just your title.
- Contact info: website, email.
Build your network
- Connect with clients, partners, suppliers and peers.
- Add a short note when connecting.
- Engage with others’ posts thoughtfully.
Post consistently
Share lessons, client stories (with permission), opinions and behind-the-scenes. Format posts with our LinkedIn post formatter.
Link everything
Add your LinkedIn profile to your email signature and website team page.
Read LinkedIn posts that get engagement.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
