LinkedIn shows only the first few lines of a post before “see more”. Those lines decide whether people read on.
Strong openings
- A surprising result: “We cut a client’s cost per lead by 40% with one change.”
- A clear lesson: “Three mistakes I made in my first year of business.”
- A relatable problem: “Most GST notices we see come from one small error.”
Formats that work
| Format | Example |
|---|---|
| Story with a lesson | How we handled a difficult client situation |
| List of tips | 5 checks before signing a vendor contract |
| Before and after | Factory layout change and results |
| Carousel (document post) | A step-by-step guide |
| Opinion | Why we stopped doing something common |
Writing tips
- Short lines and white space.
- One idea per post.
- Plain language, no jargon.
- End with a question to invite comments.
- Few hashtags, if any.
Format posts with our LinkedIn post formatter and check length with our character counter.
Engage after posting
Reply to comments, especially in the first hour.
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