Links from other websites tell Google you are trusted. For local businesses, links from websites in your own city or industry are especially valuable.
Ideas that work
- Associations: chambers of commerce, trade associations, market associations often list members.
- Suppliers and partners: ask brands you stock or partners you work with to list you as a dealer or partner.
- Local news: share genuine stories: a milestone, a community initiative, a new service.
- Sponsorships: local sports teams, school events, charity drives often thank sponsors online.
- Local bloggers and creators: invite them to visit or review.
- Events: host a workshop or free camp that others list.
- Colleges: internship or placement partnerships.
What to avoid
- Buying links.
- Link exchange schemes.
- Spammy directories and comment links.
These can break Google’s spam policies.
Make linking easy
Give partners your correct website URL, logo and a short description. Check links pointing to the right page with our URL parser.
Track your links
Search Console’s Links report shows sites linking to you.
Read backlinks explained or see our link building service.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
