Basic local business schema includes name, address and phone. Adding more detail helps search engines understand your business accurately.
Use the most specific type
Instead of generic LocalBusiness, use types like Dentist, Restaurant, AutoRepair, BeautySalon, RealEstateAgent or LegalService where they fit.
Useful properties
- openingHoursSpecification including special hours.
- geo coordinates.
- areaServed for service-area businesses.
- priceRange.
- sameAs links to official profiles.
- department for distinct departments.
- hasOfferCatalog for services.
Multi-location
Each location page gets its own schema; the organisation-level schema goes on the home page. Create both with our local business schema and organisation schema generators.
Keep it accurate
Schema must match visible information and your Google Business Profile.
Read testing structured data.
Want the full picture? This article is part of Google Business Profile: the complete guide, our in-depth guide with everything in one place.
