Short pages work for simple, low-cost offers. Expensive or complex offers often need more explanation, proof and answers before people commit.
When long pages work
- High-price services: interiors, courses, home construction.
- Unfamiliar products that need explaining.
- Audiences with many objections.
A proven structure
- Headline and promise.
- The problem, described in the customer’s words.
- Why common solutions fail.
- Your solution and how it works.
- Benefits and what makes you different; find them with our USP generator.
- Proof: testimonials, case studies, numbers.
- What is included.
- Price and value.
- Guarantee.
- FAQs and objections.
- Final call to action.
Keep it readable
- Clear headings so skimmers find what they need.
- Short paragraphs and visuals.
- Buttons after major sections.
Check reading time with our reading time calculator.
Test length
Test a shorter and a longer version and compare conversions.
Read how long landing page copy should be.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
