A slow website loses visitors and ranks lower, especially on mobile data. Most speed problems come from a handful of causes you can fix.
Step 1: measure
Test your key pages with Google PageSpeed Insights. Look at the mobile score and Core Web Vitals, particularly how quickly the main content loads (LCP).
Step 2: fix images (the biggest win)
- Resize images to the size they are actually displayed.
- Compress them. Our image compressor works in your browser.
- Use modern formats like WebP. Convert with our format converter.
- Lazy-load images further down the page.
Step 3: reduce plugins and scripts
Every chat widget, slider, pop-up and tracking script adds weight. Remove what you do not use, and load non-essential scripts after the page.
Step 4: use caching
On WordPress, a caching plugin stores ready-made pages so they load faster. Many hosts offer built-in caching.
Step 5: check your hosting
Very cheap shared hosting can be slow. Hosting with servers in or near India, and a content delivery network, helps.
Step 6: simplify the first screen
Large sliders, background videos and heavy animations above the fold slow the first view. A clear headline and one good image load faster and convert better.
Step 7: test again
Re-test after each change. Improvements of even one or two seconds can noticeably reduce visitors leaving.
Want it done for you? See our website speed optimisation service.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
