A marketing plan does not need to be a thick document. One clear page, reviewed monthly, keeps your marketing consistent instead of reactive.
1. Set goals in numbers
- Revenue or number of new customers.
- Enquiries per month.
- Repeat customer rate.
2. Know your customers
Who buys, why, and where they look for businesses like yours.
3. Set a budget
Decide a monthly amount and keep a reserve for busy seasons. Read how much to spend on marketing.
4. Choose channels
| Role | Channel examples |
|---|---|
| Get found | Google Business Profile, SEO |
| Reach new people | Meta ads, Instagram, influencers |
| Convert | Website, landing pages, WhatsApp |
| Bring back | WhatsApp broadcasts, email, loyalty |
5. Map the year
Mark your busy and slow months, festivals, sales and launches. Plan campaigns 4–6 weeks before each peak. Use our festival marketing calendar.
6. Plan by quarter
Break the year into four quarters with two or three priorities each. Our marketing plan generator creates a 90-day plan you can repeat.
7. Assign owners
Who does what: you, a team member, a freelancer or an agency.
8. Review monthly
Compare results against goals and move budget to what works. Read marketing KPIs to track monthly.
Want to go deeper? Our complete guides cover each channel in detail, from SEO to WhatsApp.
