Meta Verified is a paid subscription that gives eligible businesses a verified badge and extra features on Facebook and Instagram. Availability and pricing vary by country and plan.
What it typically includes
- A verified badge.
- Account protection against impersonation.
- Access to support.
- Other features depending on plan.
Check the current features and price in your app, as Meta updates the offer.
Requirements
Usually an established business presence, a matching website and business details, a minimum activity history and two-factor authentication.
When it is worth it
- Your brand is being impersonated by fake accounts.
- You sell online and trust is a barrier for new customers.
- You need faster support for account problems.
When it may not be
- Small local businesses where customers already know you.
- Tight budgets better spent on content or ads.
The badge does not boost reach by itself
Good content and engagement still drive results. Track engagement with our engagement rate calculator.
Build trust in other ways too
A clear bio (write one with our bio generator), reviews and a link to your website all build trust for free.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
