Microcopy is the small text around buttons, forms and checkout: labels, hints and reassurance lines. It answers small doubts at the exact moment people hesitate.
Examples that help
| Location | Microcopy |
|---|---|
| Below a form button | We reply within 2 hours. No spam. |
| Phone field | We will only call about your enquiry. |
| Email sign-up | One email a fortnight. Unsubscribe anytime. |
| Checkout | Free returns within 7 days. |
| Price | Includes GST and installation. |
| Button | Get my free quote |
Principles
- Address the specific worry at that point.
- Be short and plain.
- Be honest; only promise what you deliver.
- Match your brand voice.
Buttons
Button text is microcopy too. Make it specific with our CTA button generator.
Forms
Helpful labels and hints make forms easier; plan them with our form question builder.
Read form labels and error messages.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
