Google primarily uses the mobile version of your website for indexing and ranking. If content is missing on mobile, Google may not see it.
What to check
- The same main content on mobile and desktop.
- Headings, text, images and links present on mobile, not hidden or removed.
- Structured data and meta tags on the mobile version.
- Images with alt text on mobile.
- Mobile pages load quickly; compress images with our image compressor.
Responsive design helps
Responsive sites serve the same HTML to all devices, avoiding most mobile-first issues.
Content in tabs or accordions
Content hidden behind tabs or “read more” on mobile is generally still indexed, as long as it is in the HTML.
Test
Use Search Console’s URL Inspection and check pages on real phones. Preview search snippets with our search preview.
Read mobile-first websites in India.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.



