NAP stands for Name, Address and Phone number. When these details differ across Google, your website and directories, Google and customers become less sure which is correct.
Common mismatches
- “Sharma Sweets” vs “Sharma Sweet House” vs “Sharma Sweets & Bakers”.
- Old address after moving.
- Different phone numbers on different sites.
- Sector 14 vs Sec-14 vs Sector-14, Gurgaon vs Gurugram.
Small formatting differences matter less than wrong information, but consistency is still best.
How to audit your NAP
- Decide your official name, address and phone, matching your signboard and Google profile.
- Search your business name and phone number on Google.
- List every site that mentions you.
- Note mismatches.
Fix them
- Update listings you control.
- Request corrections on directories you do not control.
- Update your website footer and contact page; replace old details site-wide with our find and replace tool for text content.
Add structured data
Mark up your official NAP on your website with our local business schema generator.
Keep a master record
Store your official details in one document so everyone uses the same version.
Read local citations in India.
Want the full picture? This article is part of Google Business Profile: the complete guide, our in-depth guide with everything in one place.
