Navratri and Dussehra start India’s biggest shopping season. Customers begin buying clothes, jewellery, vehicles, electronics and home items, so this is a good time to start festive campaigns.
Who benefits most
- Fashion and ethnic wear: chaniya cholis, kurtas, accessories.
- Jewellers and gift shops.
- Car, bike and electronics dealers: many people buy on auspicious days.
- Event venues, caterers and decorators.
- Salons and makeup artists.
Offer ideas
- Nine-day offers: a different deal each day of Navratri.
- Colour of the day promotions, matching the day’s traditional colour.
- Booking offers for vehicles and appliances delivered on Dussehra.
- Garba-ready makeover packages for salons.
Content ideas
- Daily colour posts and outfit inspiration.
- Garba and dandiya event coverage.
- Greetings with your branding; make them with our festival post maker.
- Behind the scenes: preparing festive stock.
Events
Sponsoring or hosting a garba night, a stall at a local event or an in-store celebration builds local visibility.
Plan into Diwali
Build your WhatsApp and email lists during Navratri so you can reach them with Diwali offers. Read Diwali marketing ideas.
Check dates in our festival marketing calendar.
Want to go deeper? Our complete guides cover each channel in detail, from SEO to WhatsApp.
