Every customer has doubts before buying. If your page does not answer them, visitors leave to think about it, and often never return.
Common objections
| Objection | How to answer |
|---|---|
| Too expensive | Show value, what is included, payment options, comparisons |
| Will it work for me? | Case studies of similar customers |
| Can I trust you? | Reviews, years, team, address, guarantees |
| Is now the right time? | Cost of waiting, seasonal deadlines |
| Too complicated | Simple step-by-step process |
| What if it goes wrong? | Guarantees, warranties, refund policy |
Find your customers’ real objections
- Ask your sales team what people hesitate about.
- Read negative reviews of you and competitors.
- Note questions in WhatsApp chats.
- Find search questions with our question keyword generator.
Where to answer them
- In the main copy where the doubt arises.
- Next to pricing.
- In an FAQ section; add markup with our FAQ schema generator.
Be honest
If your product is not right for some people, say so. It builds trust with the right ones.
Read landing page FAQs.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
