The order confirmation is one of the most opened emails you send. It reassures customers their money is safe and sets expectations.
Must-have details
- Order number and date.
- Items, quantities, sizes and prices.
- Discounts, shipping and taxes (GST); check figures with our GST calculator.
- Payment method (or COD amount due).
- Delivery address.
- Estimated delivery date.
- Customer support contact.
Helpful additions
- What happens next: packing, shipping, tracking.
- Return and exchange policy link.
- How to change or cancel the order.
- Invoice link or attachment.
Small loyalty touches
- A thank-you note from the founder.
- An invite to follow on Instagram.
- A referral code.
Keep shipping clear
Explain any shipping charges clearly; estimate them with our shipping cost calculator.
COD orders
Ask customers to confirm COD orders, reducing failed deliveries.
Read post-purchase emails.
Want the full picture? This article is part of Email marketing: the complete guide, our in-depth guide with everything in one place.
