Pinterest is often overlooked in India, but it works differently from other social platforms. It behaves like a visual search engine, and pins can bring website visitors for months or years.
Who benefits most
- Home décor, furniture and interior design.
- Fashion, jewellery and accessories.
- Weddings: décor, outfits, mehendi designs.
- Food and recipes.
- Beauty, hair and nail art.
- DIY, crafts and gifting.
How it differs from Instagram
| Behaviour | Scroll and socialise | Search and plan |
| Lifespan of a post | Days | Months or more |
| Links | Limited | Every pin can link to your site |
Getting started
- Create a free business account and claim your website.
- Create boards for each topic or product category.
- Pin vertical images (2:3 ratio works well); see our image sizes guide.
- Write keyword-rich titles and descriptions.
- Link each pin to the most relevant page on your site.
What to pin
- Product photos and lifestyle images.
- Project photos with before and after.
- Infographics and tips.
- Blog post graphics.
Be consistent
Pin regularly, a few pins a week, and give it a few months. Results build slowly but last.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
