Case studies are among the most persuasive pages on a service business website. They show real problems, real work and real results.
Structure
- Client and context: type of business or home, location.
- Challenge: what they needed and why.
- Approach: what you did and why.
- Result: outcomes with numbers where possible; calculate improvements with our percentage change calculator.
- Client quote.
- Call to action: “Want similar results?”
Visuals
Before-and-after photos, process shots and screenshots. Compress them with our image compressor.
Permission
Get written permission to use client names, logos and results. Anonymise when needed.
Be honest
Do not exaggerate results or present one-off outcomes as typical.
Organise them
Filter by industry or service so visitors find relevant examples.
See our case studies.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
