SEO is hard for owners to evaluate. These questions reveal how a provider works.
Questions
- What will you do in the first three months, specifically?
- Which keywords will you target, and why those?
- How will you measure success: enquiries, not just rankings?
- What access will I have to Search Console, Analytics and reports?
- How do you build links?
- Who will do the work, and what is their experience?
- Can I see examples of similar businesses you helped?
- What do you need from me: content, approvals, access?
- What happens to the work if we stop?
- What are the contract terms?
Answers to be wary of
- Guaranteed first-page or number-one rankings.
- Thousands of backlinks for a low fee.
- Secret methods they cannot explain.
- Reluctance to give you account access.
Budget
Plan realistic budgets with our marketing budget calculator. Read SEO cost in India.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.



