Before redesigning everything, find out why the page is not converting. Often a few targeted changes fix it.
Step 1: check the basics
- Does the form work on mobile?
- Is tracking correct?
- Does the page load quickly?
Step 2: check the traffic
Are the right people arriving? Poor targeting can make a good page look bad. Compare conversion rates by source with our conversion rate calculator.
Step 3: check the message
- Does the headline match the ad?
- Is the offer clear and attractive?
- Do visitors understand what you do in 5 seconds?
Step 4: watch real visitors
Heatmaps and recordings show where people stop. Read heatmaps and recordings.
Step 5: ask
Ask sales staff and a few customers what they would want to see before enquiring.
Step 6: change the biggest thing first
Offer, headline or form length usually matter more than colours.
Step 7: test
Run the new version against the old; check results with our A/B test calculator.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
