Word of mouth is the most trusted form of marketing. A referral programme makes it happen more often by giving customers a reason and an easy way to recommend you.
Choose a reward
| Type | Example |
|---|---|
| Two-sided | You get ₹500 off, your friend gets ₹500 off |
| Free service | A free haircut for every friend who visits |
| Cash or voucher | ₹1,000 voucher per successful referral |
| Upgrade | Free month of membership |
Two-sided rewards often work best because the referrer feels they are giving a gift.
Make sure it is affordable
Compare the reward with what you usually spend to win a customer. Work it out with our customer acquisition cost calculator.
Make referring easy
- A pre-written WhatsApp message customers can forward, with a link from our WhatsApp link generator.
- Unique codes or referral cards.
- A simple form on your website.
Ask at the right time
Right after a customer says thank you, leaves a good review or gets a great result.
Track and reward quickly
Record every referral and reward promptly. Delayed rewards kill enthusiasm.
Thank top referrers
Personal thank-you messages or small gifts for your best advocates.
See our own refer and earn programme as an example. Want help setting one up for your business? Talk to us.
Want to go deeper? Our complete guides cover each channel in detail, from SEO to WhatsApp.
