Some products get used up, like skincare, coffee, pet food, supplements or cleaning supplies. A reminder at the right time can bring a reorder before customers buy elsewhere.
Set the timing
Estimate how long the product lasts, then send a reminder shortly before it runs out.
| Product | Example reminder |
|---|---|
| Face serum, 30 ml | After about 5 weeks |
| Pet food, 3 kg | After about 4 weeks |
| Coffee, 250 g | After about 3 weeks |
What to include
- The product they bought, with one-click reorder.
- A subscription option for regular delivery.
- A small loyalty reward, if appropriate.
Use WhatsApp too
For opted-in customers, short WhatsApp reminders work well; write them with our broadcast writer.
Learn from data
Look at actual reorder intervals and adjust timing.
See the value
Calculate how repeat orders increase customer value with our lifetime value calculator.
Want the full picture? This article is part of Email marketing: the complete guide, our in-depth guide with everything in one place.
