SEO

The Search Console Performance Report in Depth

How to use filters, comparisons and dimensions in Google Search Console’s Performance report to find SEO opportunities.

AMAMJAM Solutions teamRewari, Haryana 23 Nov 20253 min read
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On this page

    The Performance report shows how your site appears in Google: queries, pages, clicks, impressions, click-through rate and average position.

    Useful views

    • Queries: what people searched.
    • Pages: which pages appear.
    • Countries and devices.
    • Search appearance: rich results and more.

    Opportunities to find

    • High impressions, low CTR: improve titles and descriptions; preview with our search preview.
    • Positions 8–20: pages close to page one; improve content and links.
    • Queries without dedicated pages: new content ideas.
    • Declining pages: refresh content.

    Compare periods

    Use the date comparison feature and calculate changes with our percentage change calculator.

    Filter by brand

    Separate branded and non-branded queries to see real SEO growth.

    Read Search Console guide.

    Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.

    AM
    Written by the AMJAM Solutions team

    Our specialists handle SEO for businesses across India from our office in Rewari. We update our articles as platforms change.

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