A new website starts with no history and no trust in Google’s eyes. The first 90 days are about building foundations quickly so rankings can follow.
Days 1–7: launch checks
- Make sure search engines are allowed (no “noindex”, no blocking robots.txt).
- Give every page a unique title and meta description. Our meta tag generator helps.
- Set up Google Search Console and Google Analytics 4.
- Submit your XML sitemap.
- Test speed and mobile layout.
Days 8–30: pages and profiles
- Create a strong page for each main service and location.
- Set up or optimise your Google Business Profile.
- List your business on a handful of trusted directories with consistent details.
- Add schema markup for your business.
Days 31–60: content and trust
- Publish helpful articles answering customer questions, two to four a month.
- Collect your first Google reviews from real customers.
- Get links from people you already work with: suppliers, partners, associations.
Days 61–90: learn and improve
- Check Search Console for the searches you are starting to appear in.
- Improve pages that get impressions but few clicks.
- Add internal links between related pages.
- Plan the next quarter’s pages and articles.
What to expect
By day 90 you should see growing impressions in Search Console and your first local rankings, especially for less competitive phrases. Strong results usually take six months or more for a new domain, so consider Meta ads for leads in the meantime.
Planning a launch? Use our SEO launch checklist.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
