Forecasting helps decide how much to invest in SEO. It should be a range based on assumptions, never a promise.
A simple model
- List target keywords and estimated monthly searches.
- Estimate realistic positions after 6–12 months.
- Apply typical click-through rates for those positions (lower for searches with maps, ads and AI answers).
- Apply your website conversion rate; check it with our conversion rate calculator.
- Apply your close rate and average customer value.
Example (illustrative)
1,000 monthly searches × 8% click share × 5% conversion × 25% close rate = about 1 customer a month from that keyword group. Multiply across many groups.
Use ranges
Show conservative, likely and optimistic scenarios.
Compare with cost
Estimate return with our ROI calculator.
Review assumptions
Update forecasts with real data every quarter.
Read how long SEO takes.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
