SEO

SEO KPIs That Matter to Business Owners

The SEO metrics owners should care about, from organic enquiries to visibility for buying keywords, and the vanity metrics to ignore.

AMAMJAM Solutions teamRewari, Haryana 26 Nov 20253 min read
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    SEO reports can be full of numbers. These are the ones that show whether SEO is helping the business.

    Business KPIs

    • Enquiries and sales from organic search.
    • Organic conversion rate; calculate with our conversion rate calculator.
    • Value of organic leads.

    Visibility KPIs

    • Clicks and impressions from Search Console.
    • Rankings for buying keywords (services + locations).
    • Google Business Profile calls and directions.
    • Number of pages getting organic clicks.

    Health KPIs

    • Indexed important pages.
    • Core Web Vitals.
    • Technical errors.

    Vanity metrics

    • Rankings for keywords nobody searches.
    • Total traffic from irrelevant topics.
    • Number of backlinks without quality.

    Track trends

    Compare month on month and year on year with our percentage change calculator.

    Read what SEO reports should include.

    Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.

    AM
    Written by the AMJAM Solutions team

    Our specialists handle SEO for businesses across India from our office in Rewari. We update our articles as platforms change.

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