SEO

SEO When You Rebrand Your Business

How to protect search rankings during a rebrand, from new names and domains to updating profiles and building brand search.

AMAMJAM Solutions teamRewari, Haryana 24 Oct 20253 min read
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    A rebrand changes your name, logo, sometimes your domain. Without planning, customers searching your old name may not find you.

    Before the rebrand

    • Note current rankings, traffic and branded searches.
    • Plan domain changes and URL mapping.
    • List every place your name appears online.

    On launch

    • 301 redirects if the domain or URLs change; create rules with our redirect generator. Read changing domains.
    • Update titles, content and schema with the new name; replace text in bulk with our find and replace tool.
    • Mention “formerly known as” on About and home pages for a while.

    Profiles and citations

    • Update Google Business Profile name (only when signage changes).
    • Update directories, social profiles and marketplaces.

    Build new brand search

    Announce the rebrand through PR, email, WhatsApp and social media so people search the new name.

    Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.

    AM
    Written by the AMJAM Solutions team

    Our specialists handle SEO for businesses across India from our office in Rewari. We update our articles as platforms change.

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