If you offer several services in several cities, the combinations multiply quickly. Not every combination needs its own page.
Build the matrix
List services down one side and locations across the top. Generate combinations with our keyword combiner.
Prioritise combinations
- Search demand exists for the combination.
- You actually serve that location well.
- You have local proof: projects, reviews, staff.
- The business value is high.
What to create
| Situation | Page |
|---|---|
| Main city, main services | Dedicated service + city pages |
| Smaller towns | Location page listing services |
| No real local presence | Mention on service page only |
Make each page unique
Local projects, reviews, travel times, prices and FAQs. Avoid copying text with only the city changed. Read city pages that rank.
URLs
Use a consistent pattern; create slugs with our URL slug generator.
See our location pages.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
