A social media audit shows what is working, what is not, and where to focus. Do one every six months or before hiring help.
Step 1: list every account
Instagram, Facebook, LinkedIn, YouTube, X and any old accounts. Note who has access to each.
Step 2: check profiles
- Consistent name, logo and description.
- Correct contact details, hours and links.
- Active links and buttons.
Step 3: review content
- Posting frequency in the last 3 months.
- Top 10 posts by engagement, saves, shares and enquiries.
- Formats and topics that perform best.
Step 4: measure engagement
Calculate engagement rates with our engagement rate calculator and compare with competitors.
Step 5: connect to business results
- Enquiries, DMs and website visits from each platform.
- Customers who said they found you on social media.
Step 6: decide
- Close or merge inactive duplicate accounts.
- Focus on one or two platforms that bring results.
- Create a content plan for the next quarter with our content calendar generator.
Read measuring social media ROI.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
