When employees post about work, or manage your brand accounts, clear guidelines protect your business, your customers and your team.
What to include
For people managing brand accounts
- Who can post and who approves.
- Brand voice and visual style.
- How to reply to complaints.
- Password and access rules: two-factor authentication, no shared logins.
- What to do in a crisis.
For all employees
- Do not share confidential business information.
- Never share customer details, photos or documents without consent.
- Make clear when opinions are personal.
- Disclose if promoting the company’s products.
- Be respectful; harassment and hate speech are not acceptable.
Encourage positive sharing
A policy is not just rules. Encourage employees to share achievements, job openings and company news. Help them write posts with our LinkedIn post formatter.
Keep it short
A one or two page document people actually read beats a long one nobody opens.
Align with privacy rules
Make sure it is consistent with your privacy policy; start one with our privacy policy generator.
Read featuring your team on social media.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
