Four short videos with practical social media tips. Watch them in under three minutes, then use the notes below to put each one into practice.
Engaging captions
- Start with a hook in the first line; it shows before "more".
- Write the way you speak to customers.
- Give value: a tip, a story or a clear benefit.
- End with one call to action: comment, save, message or visit.
- Use a few relevant hashtags, not thirty random ones.
Our caption generator and hashtag generator give you a quick start.
Instagram growth strategies
- Post reels regularly; they reach non-followers.
- Keep a clear theme so new visitors know what you offer.
- Optimise your bio with what you do, where, and a link.
- Reply to every comment and DM quickly.
- Collaborate with local creators and complementary businesses.
LinkedIn group engagement
Join groups where your customers or peers are active. Comment thoughtfully before posting your own content, share useful insights rather than sales pitches, and be consistent. Trust builds over weeks, not days.
Video marketing
- Keep it short and get to the point in the first three seconds.
- Add captions; many people watch without sound.
- Show real people, real work and real results.
- Repurpose one long video into several short clips, as we do on our channel.
More quick tips
0:21Unlock the potential of your Instagram page with these top 5 growth strategies!
0:25Linkedin Group Engagement
0:37Video Marketing Strategies in 2023
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
