Tracking Conversions with a Thank-You Page

Redirecting visitors to a thank-you page after they submit a form is one of the simplest and most reliable ways to track conversions.

Set-up

1. Create a thank-you page, such as /thank-you/kitchen-consultation/.
2. Set your form to redirect there after submission.
3. Add a noindex tag so people do not find it in search.

Google Analytics 4

• Create an event when the thank-you page is viewed.
• Mark that event as a key event (conversion).

Meta

• Fire a Lead event on the thank-you page; generate the code with our Pixel event generator.
• Or create a custom conversion based on the thank-you URL.

Avoid double counting

If people refresh or bookmark the page, conversions may be counted twice. Use event deduplication or count once per session where possible.

Know the source

Tag ad links with UTMs using our UTM link builder so each conversion shows its campaign.

Read thank-you page ideas.