A value proposition explains, in one or two sentences, what you offer, who it is for and why it is better than alternatives.
A simple formula
We help [customer] get [outcome] through [how], unlike [alternative], because [proof or difference].
Examples
We help working families in Gurugram eat healthy home-style food daily, with fresh tiffins delivered by 1 pm, cooked without preservatives, from a kitchen you can visit.
We help small manufacturers win export orders with buyer-ready websites and catalogues, built by a team that has worked with exporters for 10 years.
What makes it strong
- Specific outcomes, not vague promises.
- Clear customer focus.
- A real difference: speed, price, quality, guarantee, expertise.
- Proof where possible.
Find your difference
- What do happy customers say about you?
- Why did they choose you over others?
- What do competitors not offer?
Generate ideas with our USP generator.
Use it everywhere
Home page headline, Google profile description, ads, pitches. A short version can become your tagline; try our tagline generator.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
