An API lets two systems exchange data automatically. Integrations save manual work and reduce errors.
Common website integrations
| Connect to | Example |
|---|---|
| CRM | Form leads created automatically |
| Payment gateway | Online payments and refunds |
| Shipping aggregator | Orders sent for labels and tracking |
| WhatsApp Business Platform | Order updates and auto-replies |
| Accounting software | Invoices and sales records |
| Email marketing | Subscribers and customer data synced |
Ways to integrate
- Ready-made plugins or apps for your platform.
- Automation platforms that connect tools without code.
- Custom API development for complex needs.
Plan carefully
- List what data should move, where and when.
- Decide what happens if one system is down.
- Protect API keys and customer data.
Debugging
Developers often inspect API data in JSON; format it with our JSON formatter.
Estimate custom work with our website cost calculator.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
