Many business websites describe the company and stop there. A sales-focused website guides visitors towards buying.
Brochure vs sales website
| Brochure | Sales tool |
|---|---|
| “About us” focus | Customer problems and outcomes |
| Generic contact page | Clear actions on every page |
| No prices | Prices or price guidance |
| Few details | Answers to buying questions |
| Static | Updated with offers and proof |
Sales features
- Service pages that answer questions and objections.
- Case studies and reviews.
- Calculators and guides.
- Qualifying forms; build them with our form question builder.
- Strong buttons on every page; design them with our CTA button generator.
Support your sales team
Create pages your team can send to prospects: process, pricing, FAQs and case studies.
Read why visitors do not enquire.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
