SEO audits look at rankings. A full website audit asks whether the site serves customers and the business.
1. Content
- Is everything accurate and current?
- Are all services and locations covered?
- Do pages answer common questions?
2. Design and usability
- Clear navigation and calls to action.
- Readable text; check contrast with our contrast checker.
- Works well on phones.
3. Conversion
- Conversion rate by key page; calculate with our conversion rate calculator.
- Forms, WhatsApp and call options working.
- Trust signals near actions.
4. Speed and technical health
- Mobile speed and Core Web Vitals.
- Broken links and errors.
5. Security and operations
- Updates, backups and HTTPS.
- Who has access.
- Domain and hosting renewal dates.
6. SEO
Read how to do your own SEO audit.
Want a professional review? Get a free audit.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
