Older adults are often key decision-makers in Indian families for property, healthcare, education and big purchases. A website that works for them works for everyone.
Text and contrast
- Body text of at least 16–18px.
- Strong contrast; check with our contrast checker.
- Simple fonts and generous line spacing.
Navigation
- Clear, labelled menus; avoid icon-only navigation.
- Few levels of menus.
- Consistent layout across pages.
Actions
- Large buttons with clear labels.
- Prominent phone numbers with tap-to-call; create links with our click-to-call generator.
- Short forms.
Content
- Plain language.
- Hindi or regional language options where relevant.
- Clear information on prices, safety and support.
Avoid
Tiny text, low-contrast grey text, auto-moving sliders and hidden menus.
Read accessibility basics.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
