Fonts affect how your brand feels and how easy your website is to read. Good choices are often invisible; bad ones make visitors leave.
Keep it to two fonts
- One for headings, with personality.
- One for body text, highly readable.
- Or one versatile family in different weights.
Readability first
- Body text at least 16px on desktop and mobile.
- Comfortable line height (around 1.5).
- Lines of roughly 60–75 characters on desktop.
- Strong contrast with the background; check with our contrast checker.
Match the brand
| Brand feel | Font style |
|---|---|
| Modern, clean | Sans-serif |
| Traditional, premium | Serif |
| Playful, kids | Rounded sans-serif |
Hindi and regional scripts
If your site has Hindi content, choose fonts that support Devanagari well.
Speed
- Load only the weights you use.
- Use modern formats (WOFF2) and font-display: swap.
- System fonts are fastest of all.
Use relative sizes
Convert pixel sizes to rem units for accessibility with our px to rem converter.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
