Many businesses lose leads because website form notifications go to spam or disappear. The usual cause is how the website sends email.
Why it happens
- The website sends mail directly from the server, which email providers distrust.
- The “From” address uses your domain without SPF, DKIM or DMARC set up.
- Shared hosting IPs have poor reputations.
The fix: send through SMTP
- Use an SMTP plugin or your form tool’s email settings.
- Connect to your business email provider or a transactional email service.
- Send from an address on your domain, such as forms@yourdomain.com.
- Set up SPF, DKIM and DMARC; create SPF and DMARC records with our SPF and DMARC generator.
Backups
- Store form entries in your website database as well as emailing them.
- Send leads to a sheet or CRM too. Read routing leads.
Test regularly
Submit a test enquiry every week.
Read SPF, DKIM and DMARC.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
