If visitors cannot find what they want in a few seconds, they leave. Clear navigation is one of the simplest ways to improve a website.
Keep the main menu short
Five to seven items is usually enough: Services, Work or Products, About, Pricing, Blog, Contact.
Use clear labels
| Vague | Clear |
|---|---|
| Solutions | Services |
| What we do | Services |
| Get in touch | Contact |
| Our creations | Portfolio |
Dropdowns for services
List main services in a dropdown so visitors can go straight to the right page.
Make contact obvious
- A highlighted button in the header: “Get a quote” or “Book now”.
- Phone or WhatsApp icon visible on mobile.
Mobile menus
- Large tap targets.
- Easy to close.
- Most important items first.
Breadcrumbs
For larger sites, breadcrumbs help visitors know where they are. Add schema with our breadcrumb schema generator.
Logical URLs
Match URLs to the menu structure; create them with our URL slug generator.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
