On larger websites and online stores, many visitors use search instead of menus. Poor search results send them away.
Who needs search
- Online stores with many products.
- Websites with many articles or resources.
- Businesses with large catalogues or many services.
Good search features
- Visible search box, especially on mobile.
- Instant suggestions as people type.
- Tolerance for typos and synonyms (such as “kurti” and “kurta”).
- Filters on results pages.
- Helpful “no results” pages with suggestions.
Synonyms for Indian shoppers
Add Hindi and regional terms as synonyms. Brainstorm with our keyword combiner.
Learn from searches
Track what people search for in Analytics. Frequent searches reveal missing pages, products and FAQs; find related questions with our question keyword generator.
Keep search pages out of Google
Internal search results pages should usually be noindexed.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
