Website structure is how your pages are organised and linked together. A clear structure helps visitors find what they need in a few clicks and helps Google understand which pages matter most. The video explains the key elements.
A simple structure for a business site
- Home page: who you are, what you do and the main actions.
- Service or product pages: one page for each main service or category.
- About page: your story, team and proof.
- Blog or resources: helpful articles grouped by topic.
- Contact page: phone, WhatsApp, form, address and map.
- Legal pages: privacy policy and terms.
Rules that keep it clear
- Three clicks or fewer from the home page to any important page.
- A short main menu of five to seven items.
- Readable URLs that follow the structure, like /services/seo. Make them with our URL slug generator.
- Internal links between related pages.
- Breadcrumbs on deeper pages, so people and search engines see where they are. Our breadcrumb schema generator adds the markup.
- A footer with key links and contact details.
Plan before you build
Sketch the structure on paper or in a spreadsheet before designing. List every page, its parent page and its main keyword. Changing structure after launch means redirects and lost rankings, so it pays to get it right early.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
