Videos help explain products and build trust. How you host them affects speed, cost and control.
Options
| Option | Pros | Cons |
|---|---|---|
| YouTube embed | Free, reliable, discoverable on YouTube | Related videos and branding; heavier embeds |
| Paid video platforms | Clean player, privacy controls | Monthly cost |
| Self-hosted | Full control | Uses your bandwidth; slower without optimisation |
Recommendations
- Use YouTube for educational and marketing videos that can also attract viewers on YouTube.
- Use short self-hosted, compressed clips for small background or product loops.
- Use paid platforms for paid courses or private content.
Embed efficiently
Load a thumbnail first and the player on click. Generate embed code with our YouTube embed code generator.
SEO
Write good titles and descriptions on YouTube with our title and description generator, and add VideoObject markup on pages where video is central.
Read background videos.
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