Welcome emails are often among the most opened emails a business sends. New subscribers are interested right now, so a short automated sequence makes a strong first impression.
Sample sequence for an online store
| When | Content | |
|---|---|---|
| 1 | Immediately | Welcome, the promised discount code, best-sellers |
| 2 | Day 2 | Your brand story and what makes you different |
| 3 | Day 4 | Reviews and customer photos |
| 4 | Day 6 | Reminder that the discount expires soon |
Sample sequence for a service business
| When | Content | |
|---|---|---|
| 1 | Immediately | Thank you, the guide or resource they signed up for |
| 2 | Day 2 | How you work and who you help |
| 3 | Day 5 | A case study or client result |
| 4 | Day 8 | Invitation to book a call or consultation |
Plan yours with our welcome email sequence generator.
Writing tips
- Deliver what you promised in the first email.
- Keep each email focused on one idea.
- Write like a person, signed by a real name.
- Use one clear button per email.
Stop when they buy
Set your tool to remove people from the sales emails once they purchase or book.
Measure the value
Estimate the revenue from your sequence with our email revenue calculator.
See our email automation service.
Want the full picture? This article is part of Email marketing: the complete guide, our in-depth guide with everything in one place.
