The platform you choose affects cost, speed, how easily you can edit the site and how it grows. There is no single best option, only the best fit for your business.
Quick comparison
| WordPress | Shopify | Custom code | |
|---|---|---|---|
| Best for | Service businesses, blogs, content | Online stores | Special features, very fast sites |
| Ease of editing | Easy | Very easy | Needs a developer |
| Running cost | Hosting and upkeep | Monthly subscription and apps | Hosting and developer time |
| Flexibility | High, with plugins | Medium, with apps | Unlimited |
| Maintenance | Updates needed | Handled by Shopify | Depends on build |
Choose WordPress if
- You are a service business, clinic, school or professional firm.
- You plan to publish articles for SEO.
- You want full ownership and control.
Choose Shopify if
- You sell products online and want it simple to run.
- You want payments, shipping and inventory built in.
Consider WooCommerce (online store on WordPress) if you want store features without a monthly platform fee and are happy to manage hosting.
Choose custom code if
- You need special features, integrations or very high performance.
- You have ongoing developer support.
Our usual recommendation
WordPress for most service businesses, Shopify for most stores, and custom only when there is a clear reason. See our WordPress, Shopify and WooCommerce services.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
