The same page can often be reached at several addresses: with or without www, with or without a trailing slash, http or https. Search engines may treat them as separate pages.
Versions that should be one
- http://example.com/page
- https://example.com/page
- https://www.example.com/page
- https://example.com/page/
Choose one
- HTTPS always.
- www or non-www: either works; pick one.
- Trailing slash or not: pick one pattern.
Enforce it
- 301 redirect other versions to the chosen one; generate rules with our redirect generator.
- Use the chosen version in canonical tags, sitemaps and internal links.
- Check variations with our URL parser.
Check external profiles
Use the same version in Google Business Profile, social links and ads.
Read canonical tags.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
