Meta ads · ConversationsReal Ads Manager data

Digital marketing services leads: 204 conversations at ₹23.97 each.

Ads for AMJAM Solutions' own agency services, inviting business owners to start a WhatsApp chat about growing their business online.

  • Meta ads
  • Click-to-WhatsApp
  • Facebook and Instagram
204conversations started
₹23.97per conversation
₹4,889total ad spend
14,584impressions
12,003people reached
₹335.25cost per 1,000 impressions

Source: Meta Ads Manager campaign export. Each person saw the ad 1.22 times on average. Conversations are chats started from the ad; they are enquiries, not confirmed sales.

Straight from Meta Ads Manager

Meta Ads Manager row for this campaign: 204 results, ₹23.97 per conversation, ₹4,889.23 spent
Screenshot of this campaign in Meta Ads Manager.

The campaign

The campaign

Offer: Digital marketing services for businesses.
Audience: business owners.

The campaign cost ₹23.97 per conversation. That is above the account average of ₹10.73 per conversation, which is normal for this kind of offer and audience.

How it worked
  • Click-to-WhatsApp and Messenger ads, so every result is a real person starting a chat
  • A clear offer in the ad, so the people who message already know what they are asking about
  • No long form: the chat is the enquiry, which lowers the cost per lead
  • Results tracked as conversations started, straight from Meta Ads Manager
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